The Winter issue of The Professional Quilter includes a profile with Matt Sparrow by Mindy Caspersen. Mindy originally met Matt on Facebook and when her attempts to connect at MQX (Machine Quilters Exposition) didn’t work out, she took the opportunity to learn more about Matt. Here’s an excerpt from the profile.

How did you get involved with longarm quilting?
Shortly after I basted and quilted my first quilt on a domestic sewing machine (DSM), I realized that it wasn’t something I wanted to be doing over and over again. I loved piecing but hated the quilting part of the process. After researching the price of longarms, the only way to justify the purchase was to take in customer quilts to recoup the investment. I had no idea it would explode into a full-time career in a short few months.

What is ManQuilter and how is it separate from the rest of your quilting business?
ManQuilter is the essence of my quilting business. I created Manquilter.com to market myself as a longarm quilter. It is my “brand” that I continue to grow every day. I am very committed to building my brand to a point that it is familiar with a large portion of the quilting world. Read the rest of the article nd share your thoughts here.

Tell us about your studio and machine.
I converted my front living room into my studio and run my longarm quilting business out of my home. I am the proud owner of a 2009 APQS Millennium and am one of the newest sales reps for APQS. I have had my hands on every major brand of longarm quilting machine and can tell you without blinking an eye that nothing comes close to the feeling I get when I start stitching on my Millennium Falcon (my pet name for my machine). The horizontal wheels and electronic stitch regulator allow me the joy of precision quilting that my customers demand.

How did you get started teaching quilting in general and also longarm quilting?
I went to MQX in April to take several of Karen McTavish’s classes and was fascinated by her teaching style and the energy she brought to the class. I became certified to teach her quilting technique and came home and approached a local shop about teaching a class. Several months, seven classes and two open house presentations later, I am now officially a competent and confident teacher.

Do you have any business tips you can share with us?
The most important tip I can give is that the sooner you realize that this is your business you are running the better. You are not only a longarm quilter but a business owner as well. Quilting often requires loads of emotion. You need to remove that emotion from the business side of it and make decisions based on a profit model not an emotional response to how you (de)value yourself.

You can read more about Matt and how he and his wife, Bradie, support thier family of ten from quilting in the Winter 2010 issue of The Professional Quilter. The Professional Quilter is one of the benefits of membership in the International Association of Professional Quilters. Learn about all the benefits of IAPQ membership here

The earthquake in Haiti was two weeks ago and the devastation has been hard to watch. Quilters are know to rise to the occasion with help in any situation, largely with making quilts for those afflicted, and I’ve been asked by several people if a quilt donation is underway. This time, though, quilts aren’t the immediate answer and will likely not get to their intended users. What is needed is money that will be used for food and medical supplies. I’ve made a donation through Episcopal Relief and Development. You can find lots of reputable organizations, including the Red Cross, Unicef, and Doctors without Borders, that will help the Haitians begin to recover. One way quilters are getting involved is by making quilts and selling them online to send the proceeds to Haiti. You can go to etsy.com and search for Haiti quilts and find examples of quilters doing this. Also, one of my friends, Jeanne Marklin, mentioned that a collection of tote bags, like those we get at shows, was being assembled to send for people to carry food and other critical goods. I’ll add details to this post shortly.

Did you make resolutions a few weeks ago? Were they the same ones you made last year and the year before? You know, lose weight, exercise more, get out of debt, get organized. I use to make some of those, too, and, if truth be told, probably still do.

For the past several years, though, I’ve tried something new. I’ve picked a word to reflect on and act on for the year. I started this practice in my yoga class. At the first session of the year, Kathy, our instructor passes around a basket with words and we draw one. A couple of years ago I selected “openness.” Pat, the woman next to me picked “love,” and I thought that was a much better word. I asked if I could draw again, and Kathy told me that I didn’t pick the word, it had picked me. OK, so openness it was. I took the paper home and taped it to the top of the computer screen where I looked at it each day. Something really magical happened. I began to look at opportunities in both my business and personal life in a whole new light.

So at yoga class on Saturday, it was time to draw this year’s word. Knowing how powerful the word as an intention was for me in the past, I had already selected a word for 2010. That word was “challenge.” I wanted to challenge myself each day, whether that was challenges I sought out or those that came to me. I put the word challenge on a post-it by my computer.

The word that I drew in yoga class was “enjoy,” and I look at it as a perfect complement to challenge. I tend to get highly focused on something and need to see it to completion, easily neglecting the joy of the journey. With both these words, I see a great 2010 ahead for me.

Another thought on resolutions: Often we tend to try to correct those things that are weaknesses in ourselves. This year instead try to focus on your strengths and build on them. Some good resources for learning your strengths and how to capitalize on them are Now, Discover Your Strengths by Marcus Buckingham and Donald O. Clifton; StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup’s Now, Discover Your Strengths by Tom Rath; and Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance by Marcus Buckingham.

One way you could put this into practice is when you find a weakness,  look for a way for someone else to handle it. Here’s just one example: hire a bookkeeper instead of struggling to do your own books, if that’s not one of your strengths. Your time will be spent more productively on those tasks at which you excel, and you’ll make enough money doing those tasks at which you are better. A bonus is that someone else is able to put her strengths to work. Remember you have power in your strengths.

Please share your thoughts on selecting a word or building your strengths.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership here.

We are about to start a New Year. I’m excited about some of the things I have planned. I’m working with a coach to expand the business, and I have some new business programs planned for later in the year. As I look ahead, I can see that I have a lot to accomplish, and I need to stay focused to do that. A lot of you know one of my favorite planning resources is Your Best Year Yet by Jinny Ditzler, and following her process helps me focus. You can read some of the questions she asks on a previous blog post.

I wanted to share three and a half tips to keep in mind as you start the New Year.

1. Set time for yourself in your calendar. I’m sure I’m not the only one who doesn’t take enough time for her or himself. This fall I had knee surgery and was sidelined from my yoga class. I plan to get back in class this winter. And, I want to also set aside time each afternoon for a little self care. It’s important to find a little time here and there to care for ourselves. We’ll feel happier and stronger inside and this will in turn make us happier and stronger business people. One good reference on self care is The Art of Extreme Self Care by Cheryl Richardson.

2. Remember to allow adequate time for marketing. For many, the production is the fun part and the marketing takes a back seat. I’ve had more than one person tell me that she spends two to four times as many hours marketing herself and her product as she does producing the product. Marketing is an ongoing process; you are always marketing. I love this quote from actress Carrie Fisher, “There is no point at which you can say, “Well, I’m successful now. I might as well take a nap.” This keeps me focused on marketing my product.

3. Keep on top of your financials. I know, most people do not enjoy bookkeeping, and if you can hire someone to take it over, that’s great. But watch your numbers. You need to know what’s coming in and what’s going out. What is your ROI (return on investment) for your activities? Your business can’t grow if you aren’t aware of the financials.

3.5 Remember why you got into business. For many of us, it was our love of quilting or fiber arts and wanting to share our gifts with other quilters. Sure, we work hard at it, and we are rewarded. When times get tough, step back and remember what got you in the business. Maybe use some of that self-care time to make something for yourself. Another quote I like is from Thomas A. Edison. “I never did a day’s work in my life. It was all fun.”

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership here.

Turquoise. The Pantone Color Institute selects a color each year that is based on its general sense of the world’s mood. Pantone says that turquoise, combining the serene qualities of blue and the invigorating aspects of green, evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of well-being.

“In many cultures, turquoise occupies a very special position in the world of color,” says Leatrice Eiseman, executive director of the Pantone Color Institute®. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”

One-Yard Wonders
Rebecca Yaker and Patricia Hoskins
Storey Publishing; $20.95

This fall in Houston I met the authors of One-Yard Wonders at their book signing in the booth across from mine. Rebecca Yaker operates her design business, Hazel and Melvin’s Room, creating one-of-kind baby bedding and apparel in her Minneapolis design studio. Patricia Hoskins is the cofounder of Crafty Planet, a retail fabric and needlework store and craft workshop in Minneapolis. And, when my review copy arrived, I loved the clever marketing approach. The book had been wrapped in one yard of fabric, perfect for me to try out one of the projects in the book. To promote the book, the publisher is also sponsoring a contest to win a yard of fabric a month for a year.

On to the book. I loved the concept of starting with a yard of fabric – and who among us doesn’t have an extra yard – and making a variety of projects. The book includes 101 projects, ranging from a few you could figure out yourself (tacking fabric on a bulletin board or lining a bookcase) to those that require a pattern (a sundress). And, for those who think you might be able to figure out, for example, the grocery bag, it’s nice not to have to think about how to do it. You just cut and sew. For every project you’ll find either full-size pattern pieces and/or illustrations with step-by step instructions.

The book is divided into ten pattern sections based on use, including, Dwell Redux (patterns for the home), Household Affairs (aprons, casserole covers), Craft Organization (artist brushes case, notions box), On the Go (lunch bags, yoga bags), From Head to Toe (clothing), Carry It All (totes, grocery bags), Outfit Your Small Wonder (toddler clothes), Accessorize Your Little One (toddler’s art apron, bright patchwork blankie), Playtime (kites, stuffed animals) and Your Furry Friends (animal patterns). The patterns were solicited through a global online campaign.

The book also includes a section on sewing fundamentals, perfect for those new to sewing and nice for quilters who could use a refresher on regular sewing techniques. The book is hard bound with a concealed wire binding, making it perfect to open flat. I found several projects I’d like to try; unfortunately, I don’t think they’ll do much to diminish my stash!

Here’s a link to Amazon to learn more about the book.

Do you feel extra stress during the holidays? Editing the Winter issue of The Professional Quilter always hits in mid-December and that adds somewhat to my stress level if I consider all the holiday activities I enjoy. I try to get adequate sleep, watch what I eat and drink, and get plenty of exercise. And, I let go of some of what I always do. This year my husband picked out our Christmas tree – without my input – and he is the tree decorator. We do come from families with different decorating styles. His family is a single-strand tinsel placer. I’m a free-for-all tinsel tosser. So, I’m fine with enjoying the end result. Did I mention, I will be the tree undecorator? And, I got most of my holiday baking done Thanksgiving weekend. Despite my attempts to handle stress, I must not be doing as good a job as I thought. I have laryngitis and it’s turning into a whopper of a cold.

If you are an IAPQ member and want to get a handle on stress, during the holidays and beyond, the audio from our monthly call is now available on your members page.  I talked with Meredith McEver, a licensed clinical social worker who teaches mindfulness-based stress reduction workshops. She taught us how to create a breathing space and led us in two different types of guided meditations. She also shared tips and solutions from her years of working in private practice dealing with clients and their stress problems. The audio is just one of the benefits of your membership in the International Association of Professional Quilters.

Have you considered holding an open studio to educate the public about your art and make a profit at the same time? While many such events are often held at a holiday time, they can be successful year round. In the Fall issue of The Professional Quilter, Eileen Doughty interviewed eight art quilters to get their take on how successful their open studios were and what was involved in putting one on. If this is one of the marketing ideas on your goals list for 2010, you’ll want to go back and read Eileen’s article to refine the notes you probably took when you were researching at local events this season. Following is an excerpt from part one on preparing your studio. Part two of the series is in the Winter issue of The Professional Quilter.

The most engaging studios tend to highlight the creativity and individuality of the artist. They are beautiful and inviting, inside and out. Consider including demonstrations, an artist talk, works in progress, photographic displays or even videos. Display samples of your work or process that you don’t mind being handled by a lot of fingers.

Whether your studio is in your home or a public place, it may take a few days to set everything up, and even more time if you are using someone else’s space and have to start from scratch. “Getting ready is a huge job – not just in terms of making and mounting my artwork, but rearranging the furniture, cleaning, preparing refreshments, labeling, pricing, doing the signage, arranging for helpers, printing and packing greeting cards, and preparing storyboards and displays of materials and equipment,” says fiber artist Susan Else, who participates in a tour sponsored by the Cultural Council of Santa Cruz County, Calif., each October.

Consider offering artwork in a variety of sizes and prices. Place neat labels next to each work with title, size, materials and price. Besides wall art, several artists offer hand-dyed scarves, books written by or featuring the artist, note cards, small gifts, jewelry, framed art and wearable art. Inventorying every single item can be time-consuming but will help you track sales patterns, and you’ll know if there was any shoplifting.

Have a guest book to build your mailing list and get comments. Also set out your business cards and postcards. Susan puts her sign-in book on the way to the kitchen, so no homemade apple cake until you sign!  Susan’s homemade apple cake is not the exception, as many artists provide beverages and non-greasy food.

To read more of Eileen’s article on Holding an Open Studio in Issue 109 of The Professional Quilter, your subscription or membership in the The International Association of Professional Quilters must be current.Learn about all the benefits of IAPQ membership here.

Artful Bras: Hooters, Melons and Boobs, Oh My!
Quilters of South Carolina
Kansas City Star Books; $24.95

Art bras – bras that have been decorated – have become popular the last few years and this surge in popularity spurred the Quilters Guild of South Carolina to sponsor a statewide challenge to its 650-person membership. Their goal was to raise awareness of breast cancer, and 41 members took up the call creating 50 artful bras. Each art bra is showcased on a full page in this book and is accompanied by the artist’s summary of her inspiration and how she created her bra as well as any specific connection she might have to breast cancer. I had a blast looking at the bras and choosing a favorite is impossible. I laughed at Monkey Business (the bra decorated with the sock monkey), marveled at the ingenious application of boas and feathers and chuckled at the titles. Several of the bras went onto greater fame, including two that became cover girls for the American Journal of Nursing. The bras were exhibited throughout most of 2009 and are currently on auction. All proceeds from the exhibit, book and auction go to Second Chance Network, a South Carolina program that helps women without insurance pay for breast-cancer screening. Here’s a link to Amazon to learn more about the book  and a link to the Quilters of South Carolina if you are interested in bidding on an art bra.