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Be. Do. Have.

My first yoga studio, Follow Your Heart Yoga in Germantown, Md., had a decorative tile hanging by the door. It said, “Just Be!” I first saw it nearly 15 years ago, and it has stuck with me ever since. What does it mean to “just be?”

On one level it means to be present in the moment, without distraction, still. And, that is probably what we are supposed to consider when we see the tile and begin our practice in the studio.

But who is it that you want to be?

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Who Packs Your Parachute?

Do you know the story of Captain Charlie Plumb?

A U.S. Naval Academy grad, Charlie was a jet pilot in Vietnam and completed 74 successful combat missions over North Vietnam. On his next mission, just days before the end of his tour, his plane was shot down over Hanoi. He parachuted into enemy hands and spent the next 2,103 days as a Prisoner of War.

Some years later by chance, Charlie met the man who had packed his parachute. At first speechless at the meeting, Charlie became full of gratitude and explained that he had said many prayers of thanks and didn’t expect to ever be able to express his gratitude in person. Charlie asked the parachute packer if he kept track of all the parachutes he packed. The man responded, “No, it’s enough gratification for me to just know I served.”

Today Charlie travels around the country lecturing and asking, “Who packs your parachute?”



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Would you like a scholarship to CABS?

I believe that anyone who is serious about starting or growing a creative arts business should have a chance to learn the best success and business strategies.

I also believe this is best done away from your studio with other like-minded creatives who will understand and continue to support you.

Your place to do that is the eighth annual Creative Arts Business Summit on March 21-23, 2019.

That’s why when someone turned in her ticket for this year’s Creative Arts Business Summit (CABS), I decided to offer two partial scholarships. Two lucky winners will be able to work directly with me and a group of other creatives for three days in the middle of March.

For many who have attended CABS over the past seven years, this has been life changing. I want that for you, too.

Here are the rules:

  • Send us a note or a video indicating why YOU should receive the scholarship. Be sure to mention how this will make a difference in your business and life.
  • Written entries should be no longer than 300 words and videos should be no longer than 3 minutes!
  • If you choose to do a video, clearly mention the website www.CreativeArtsBusinessSummit.com in your video so people who watch it know where to learn more about this event you’re talking about.
  • Send your written response or a link to the video to support@creativeartsprofessional.com.
  • We must receive your entry no later than 11:59 pm Eastern on Sunday, February 24th.
  • Be sure to include your contact info, as I will notify the winners directly.

You can learn more about CABS and read the success stories of some those who’ve attended here.

Time is limited so don’t delay. We must receive your entry no later than 11:59 pm Eastern on Sunday, February 24th.

Don’t miss this chance to uplevel your business this year with some financial assistance. Before you know it, you’ll wish you had joined us.

Biz lessons from the dentist

I had a dental visit last week. I have one every six months, like many people. I don’t actually mind these because  — knock on wood — I’ve been blessed with healthy teeth.

I was thinking about what I could learn and share about business as Julie, the hygienist, was cleaning my teeth. After all, you can’t exactly carry on your end of a conversation while this is going on.

Create relationships

Julie has been a dental hygienist in this small practice for nearly 40 years, and I’ve been going for at least half that time.

While she started her job because she loved cleaning teeth, Julie told me that for her it had not been about cleaning teeth for a long time.

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Focus on MGAs First

As a creative entrepreneur, you probably struggle with a never ending to-do list. I know I do. Even as your business grows and you have assistance, it can still seem overwhelming to get everything done in the allotted time you have.

The goal of your business is to make money. Otherwise, you have a hobby.

The key is to put money generating activities (MGAs) at the top of that list.

If you look at the last five things you did in your business, how many were related to sales or marketing in your business?

You need to prioritize those activities if you are going to bring income into your business. Remember that money flows where your attention goes.

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Get Off Your But!

getoffyourbut

Some time ago I read A Whole New Mind by Daniel Pink. It’s a good read about why right-brainers will rule the future.

The future, really today, is the “conceptual age.” Pink discusses the “six senses” that one uses to build a whole new mind to thrive in this conceptual age: design, story, symphony, empathy, play and meaning. While I do not necessarily subscribe to his premise in total – I believe we need to engage both parts of our brain – he offers lots of great exercises to get your right brain working. And even though many artists are right-brained, you will find the exercises fun and expanding.

Onto ifs, ands, & buts. In his discussion on meaning, one of Pink’s suggestions for creating more meaning in your life is to replace the word “but” with “and.”

He says that “buts” can create roadblocks for creating more meaning in your life and suggests creating a list of what you are trying to accomplish and what is in your way.

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2018: A Year of Lessons

At the end of a year I like to take a look back at the year and see what I accomplished, what changed in my life, what lessons I learned. I usually do this in a journal. This year I decided to share some of it with you. I’d love to hear what your lessons were.

Don’t be afraid to stop a successful event

In 2010 I stepped out on a limb and decided to create the Creative Arts Business Summit.

I had been to events, knew what supported me, knew what didn’t, and I wanted to create something that would serve creatives to build a successful, sustainable business.

And by successful, I meant what was successful to you. I’d been to events where someone else decided what my success looked like. I didn’t want that.

That first event, known to those who come as CABS, was held in March of 2011. In the ensuing years, 100s of creatives have joined our tribe, shared their stories, and left transformed. They have found a home where they could share from the heart and not be judged. They felt supported, and changed their business and lives.

People who came to CABS left motivated. More importantly, they left with a plan to follow and a support team to back them up.

And, they kept coming back.

I absolutely LOVE CABS. Why would I want to stop doing it?



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Start with email

 

Is growing your email list on your list for the New Year?

“What email list?” you ask. “I’ve got loads of followers on Facebook and Instagram. Who needs a list?”

You do!

Without a list, your business will not produce profits on a consistent enough basis to sustain and grow your business. You might really just have a hobby and enjoy social media connecting. And that’s fine if that’s what you want.

If what you want instead is to build equity in your business, you need to look at building your list. Building a list is a way for people to get to know, like and trust you enough to spend money with you.

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Start with Intention

It’s the start of a New Year. Maybe you spent time creating goals. Maybe you didn’t. Maybe you selected a word of the year or theme to guide you. Maybe you didn’t.

Setting goals and choosing a word to provide focus matter. But what matters even more is that you start each day with intention.

If you look at Webster’s, you can find six definitions for intention. A popular one would be “what one intends to do or bring about.” I prefer the definition that says “a determination to act in a certain way” or “resolve.”

You might even think of intention as the bridge between your words (your goals or theme) and your actions.



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Discover the power of a word!


What’s in a word?

Many people choose a “word” as a focus tool for the year. I have been doing this since probably 2005 when Kathy, the owner of the yoga studio where I practiced, passed around a basket with words.

I chose “openness.” At the time I asked if I could pick a different word. After all, the woman next to me chose love, which seemed like a much better word. I remember Kathy telling me that I was stuck with openness because the word had chosen me.

I went home, taped the word onto my computer, and let it be an anchor as I went through the year. Looking back, I know that this made a tremendous difference in my year.

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